BE THE JEWELER CUSTOMERS
LOVE
When you sell with Connection, Confidence and Clarity, everyone wins.
What are you struggling with?
In my experience, jewelers (like You) get stuck in one or all of the following dilemmas.
Losing Sales?
Great jewelry, great prices, but if customers aren’t buying, chances are it’s not the jewelry, it’s the conversation. Learn how to build trust, show value, and close with confidence.
Lack of Training?
Most jewelers are given product info and told to sell. But real training, on how to connect, educate, and serve today’s buyer is almost nonexistent. That’s where I come in.
No Systems?
If everyone on your team is doing things their own way, you're not building consistency—you’re building chaos. Systems give structure to your store, your service, and your success.
Learn, Grow & Excel in Retail Jewelry
What separates thriving jewelry retailers from struggling ones? Their ability to transform customer confusion into confidence through product expertise, sales strategies, and customer focused communication.
Customers are overwhelmed by choices, confused about jewelry and uncertain about value. They WANT a jeweler they TRUST and understands their NEEDS.
My proven approach helps you master the connection that both you and your customers truly want, making you the jeweler they actively seek when making their most meaningful purchases.
Product Knowledge
Stop reciting specs and start telling stories. I’ll teach you how to turn your product knowledge into confidence-building conversations that educate, inspire, and make your customers feel smart, not overwhelmed
Sales Strategies
Selling isn’t pushing, it’s guiding by listening and asking relevant questions. Learn proven, customer focused sales strategies to build trust and close more sales without ever sounding like a salesperson.
Customer-Focused Communication
Customers don’t want a pitch, they want you to listen and want to be heard. I’ll show you how to ask the right questions, listen with purpose, and speak their language to create loyal, lifelong buyers.
Hi, I'm Tammy
Sell with Confidence & Connection
I've lived and breathed retail jewellery for over 45 years. From salesfloor to store owner, district manager, appraiser and gemmologist, I’ve walked in your shoes—every step of the way.
What’s missing in this industry? Training that speaks the language customers actually understand.
That’s why I created Your Jewelry Coach, a platform built around three essentials: Product Expertise your customers can understand. Sales Strategies that build trust, not pressure & Customer-Focused Communication to create connection.
If you're ready to become the jeweler buyers want—you’re in the right place.
Unsure how to guide today’s buyer?
You are not alone.
Whether you’re just starting out or a seasoned pro, the key to being the chosen jeweler isn’t about selling better, it’s about connecting better. Most jewelers are handed a product binder with a smile and told to sell. But real sales and connections happen when customers feel heard and understood.
Your Jewelry Coach is a practical, no-fluff coaching platform built for jewelers like you to learn:
- Product expertise your customers can actually understand
- Sales strategies that feel good and build trust
- Customer-focused communication that creates real connection
This is training that finally speaks the language of real customers, and helps you become the jeweller they trust, buy from, and refer to again and again.
Let’s grow your confidence, your customer relationships, and your business—together
Ignite
Confidence
You won’t just know how to sell, you’ll believe in your ability to connect, guide, and close with authenticity. Confidence builds trust, and trust builds sales.
Master
Clarity
No more second-guessing your approach. You’ll get crystal-clear strategies that eliminate confusion, yours and your customer’s, so you can speak with ease and purpose.
Cultivate
Leadership
Whether you manage a team or lead one sale at a time, you’ll grow into the kind of jeweler people admire. Be a mentor, motivator or role model in your store.
kind words
"Tammy makes understanding and selling diamonds feel simple."
"She teaches you how to talk to customers in a way that clicks and it’s made a huge difference in my sales."
- Jennifer F
"Working with Tammy made me fall back in love with selling jewelry."
"She taught me how to actually connect with people and make them excited to buy. I feel natural and rejuvinated."
- AMANDA D
"Tammy makes jewelry knowledge simple, clear & understandable.
"She teaches in a way that’s relatable and easy to apply. If you want to feel confident selling jewelry, her coaching is a game-changer."
- Carol M
"Tammy taught me things no one else ever has and I've been a manager for over 20 years! "
It’s not just facts about jewelry, it’s how to talk to customers, how to listen better, and how to make people trust you. I wish I had learned her techniques years ago."
- Mike P
Get THE Checklist
Ready to see what's working and what's not? Jewelry stores don’t fail from lack of effort, they struggle from lack of clarity.
That’s why I created the Retail Jeweler’s Performance Checklist, the ultimate self-assessment tool to pinpoint exactly where you are strong and where you are not.
Whether you’re a store owner, manager, or passionate salesperson, this checklist will help you measure customer experience, team communication, product expertise and sales strategies. It’s designed to help you uncover hidden opportunities and take clear action.
If you’re ready to start growing, this checklist is the clarity you've been waiting for.
01
Building Trust & Navigating Change
04
Gold Glorious Gold